Interactive winter coat product campaign.
Each winter coat is linked to a type of weather.
By highlighting a specific feature of a coat in animation, they are brought to life to create even more mesmerizing visuals.
Interactive digital outdoor billboards display the winter coat that matched the real-time local weather. For example; a raincoat is featured on a rainy day & a wind jacket is shown on a windy day, showing off the range of coats.
The campaign website checks the local weather of the visiting IP address and shows the weather & the relevant coat as the top featured winter coat.
campaign website @ scotch-soda.com
The campaign is supported by social media animated GIFs, newsletters & instore rolls, all featuring
the winter coat linked to the local weather.
Whatever, Weather campaign is rolled out in
every country of Scotch & Soda.
Head Art - Scotch & Soda
Fleur van Maarschalkerwaart
Concept, Art direction & Animation
Concept & Art direction
@ Witman Kleipool
Digital design & development