G I F • U L T R A D E L U X E


SCOTCH & SODA

Interactive winter coat product campaign.
Concept, Art direction & Animation
(all credits see bottom of page)








INSTAGRAM
GIF ANIMATIONS





















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INTERACTIVE DIGITAL CAMPAIGN
EXPLAINER VIDEO

















INTERACTIVE DIGITAL
OUTDOOR BILLBOARDS






















Whatever, Weather!
Interactive winter coat product campaign.

Each winter coat is linked to a type of weather.
By highlighting a specific feature of a coat in animation, they are brought to life to create even more mesmerizing visuals.

Interactive digital outdoor billboards display the winter coat that matched the real-time local weather. For example; a raincoat is featured on a rainy day & a wind jacket is shown on a windy day, showing off the range of coats.

The campaign website checks the local weather of the visiting IP address and shows the weather & the relevant coat as the top featured winter coat.
Whatever, Weather!
campaign website @ scotch-soda.com

The campaign is supported by social media animated GIFs, newsletters & instore rolls, all featuring the winter coat linked to the local weather.

Whatever, Weather campaign is rolled out in
every country of Scotch & Soda.

CREDITS

Peter Hamelinck
Head Art - Scotch & Soda

Fleur van Maarschalkerwaart
STUDIO ULTRADELUXE
Concept, Art direction & Animation
&
Bas Manders
Concept & Art direction

Bart Oomes
@ Witman Kleipool

Photography

51North
Digital design & development










©
STUDIO
ULTRADELUXE
www.studioultradeluxe.com